Zonda recently completed its seventh annual millennial survey. The results provide detailed insight into the minds of the largest living generation as they think about buying, renting, and all things housing.

Millennials—born between 1980 and 2000—are a critical demographic for the housing market and wider economy. The cohort has the second-highest after-tax income among generations, and the group represented 28% of home sales in 2023 per the National Association of Realtors. For both statistics, millennials were second to baby boomers.

Understanding millennial dynamics is crucial for home builders, given their large influence on the housing market’s performance. Here’s what we learned about income and savings from the survey.

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