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Where are The Most Accessible Markets for Gen Z Buyers?

By Dale Oviatt posted 01-16-2024 12:00 AM

  

The demographic group, representing 21% of the U.S. population, is set to become an important part of the housing market equation in the coming years

Gen Z individuals are set to become a more important part of the housing market equation. Approximately 69.5 million people, or 21% of the U.S. population, born between 1997 and 2012 make up the Gen Z demographic, and just 17% of Gen Z individuals own a home.

Point2Homes analyzed the country’s 100 major cities to assess the feasibility of Gen Z homeownership, finding that cities in the Midwest and the South are the best locations for Gen Z home buyers. When ranked by a composite score of home price-to-income ratio, median sale price difference compared with the prior year, inventory per 10,000 residents, share of homes sold above listing price, days on market, Gen Z homeownership rate, and Gen Z unemployment rate, Fort Wayne, Indiana, ranked as the most accessible market for Gen Z individuals.


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