To make sure their offerings get seen by a shrinking pool of potential buyers, residential builders have started to put more effort into advertising and promotions

Walking along Toronto's Strachan Avenue at any point over the past few weeks has meant encountering an onslaught of sidewalk signs at virtually every corner, all advertising available units inside new residential developments.

Whether you head east towards Alexandra Park or west into Liberty Village, the small A-frames follow.

It's no secret that new condo sales have struggled significantly this year, as many would-be buyers keep their feet firmly planted on the sidelines amid sky-high interest rates and an uncertain market. In fact, a recent report from Urbanation found that year to date, new condo sales in the Greater Toronto Area were down a staggering 47% compared to the same time frame in 2022, striking a 10-year low.